This article is about how not to forget to make an online store attractive.
10 Internet Business Ideas
As in any other work, the ultimate success is determined by the amount of enthusiasm, receiving constructive criticism, and inner talent. Think for a minute about what the ideal website is for you. Should it be beautiful, fast, informative or just unusual? What direction should it be? What kind of audience should it cover? Have you thought about it?
Abruptly born, any good idea tends to quickly disappear from the head. Take a notebook and make a sketch of your future website. Live with this image for a couple of days. If graphic and content ideas appear in your head, record them side by side. Browse the best samples of such sites. In general, accumulate information in paper form and use it at the appropriate time.
How to Call Your Ship?
Avoid numbers, long and complex names. The best variant is to go to the content exchange and announce the competition for a notional reward. In a couple of days, you will get so many really interesting names that you will have problems to choose an appropriate one.
Create the simplest site corresponding to the level of your current knowledge and skills from the scratch. Do not pursue the original solutions, complex scenarios. Do not rush to look for a beautiful background, do not rush to focus on the graphic and animation component to see the project in action as soon as possible. You’re better think about the competent choice of colors, backgrounds, and fonts because this can be your business card.
All Attention to Search
No matter how beautiful your site is, most of the first visitors will come here in a search of specific goods and profitable offers. Concentrate all attention on the search line, organize selection by keywords, categories, make a drop-down list of the most profitable offers. The action button should be bright, large and attracting attention. These simple trifles will ensure victory in the main competition – the struggle for the first impression.
Keep up with the Times
If you believe that any programs and applications can save time and make your source much better, then use them. Do not give up the desired result simply because you are not able to come to it yourself. But you still have to carefully figure everything out.
All Attention to Details
Good sites do not deserve to work with assumptions. Correctly group elements of navigation and content, observe indents, watch for sizes, fonts, tables. And even if something does not work, no one should ever know about it.
Of course, you want the site to work perfectly regardless of resources, screen resolution, browser or device. And certainly, you would like to avoid non-working links. Therefore, carefully check everything yourself or ask someone else to do it.
Hold a Client’s Attention
Let’s say you have drawn the client’s attention. Now you should hold it. A quick transition to related categories of goods, unique offers, almost free little things is the required environment of the main product. If the quantity of goods is unlimited, plan the hierarchy of the transition from the main page to any position in no more than three or four clicks. In the Internet, if you do not claim client’s attention directly, you should use any possibility to make search engines think highly of your content. So find any writing service with “write my paper online” query and wait for delivery of professional content.
A Range of Services
It is not enough to offer a delivery service to a client, make convenient order tracking. Agree, it’s enough just to add the information about the time of order processing and sending the parcel with the number and the current position to the site. Of course, it’s great when managers are attentive, kind and really try to help a buyer.
Do Not be Afraid
Do not be afraid of customers, users, and colleagues. Only you know how perfect is your project. Don’t waste your time constantly criticizing your creation and trying to think as a malevolent opponent. The only chance to get objective information is to demonstrate the operation of the site as soon as it is ready. Moreover, opportunities for improvement you have already envisaged.
Here are a few basic principles for creating a competitive advantage. They will not help you instantly to get rich but will make the online store more attractive.