Every small business owner and entrepreneur wants to make a big impact with their project. If they didn’t, they wouldn’t have started up in the first place! What many wind up learning the hard way, however, is that having a fantastic business or product idea isn’t enough. Its simple existence isn’t going to guarantee success. You have to find a way to get people to pay attention to that business or product. You have to find a way to get people to pay attention to that business or product. Here are a few ways to do that:
One of the best ways to get people to notice your product is to put it in stores as a special display. While it’s certainly possible to set up a special display anywhere in a store, you will have the best luck if you can convince the owner to place that display close to wherever it is that people pay.
You will have even better luck if you provide the display materials and offer to set up the display yourself. If you’re unsure of what your display should look like, Creative Displays Now recommends custom cardboard POS displays, with additional services including custom floor displays, counter displays, retail signage and more.
Another way to grab attention using physical objects is to create a direct mail campaign. Yes, you read that correctly. In spite of what some may have told you, direct mail is not dead. It is still a viable resource when you want to introduce your product or your service to your target audience. What you send through the mail is up to you. Many people start with a simple sales letter announcing their presence in a neighborhood or online.
If you want to really make an impact, though, you will include something physical that the recipient can keep, like a magnet, a small branded calendar, etc. This way every time they look at what you have sent them, they will think of you.
With adblockers growing in popularity, many entrepreneurs are scrambling and trying to come up with new ways of reaching web users and building their digital networks and audiences. Currently the two most successful ways of reaching an audience–outside of buying ads–is through email and content marketing.
Email Marketing is something with which we are all familiar. Many argue that it has taken the place of the aforementioned direct mail. With digital mail, however, there are different rules and techniques that will increase a campaign’s chances of success:
Personalization. Personalizing your messages to your recipient is one of the best ways of ensuring that the recipient will act. Amazon is a perfect example of how to do this well.
Incorporating Video. Email that contains video is more likely to be opened than an email that is simply text and image based. If you can personalize the video, that will increase your campaign’s chances of success even more.
Content Marketing is slightly less straight forward than email marketing. The basic idea is this: in addition to creating content for your own site and company blog, you need to create content that is published outside of your company site and blog and that points back in. Guest posting is one of the most tried and true methods of achieving this goal. Video marketing is another popular component of this technique.
The point is this: you have to build up your audience and you have to encourage that audience to share your message with others. The methods we’ve talked about here are just a few ways to accomplish that goal. If you’ve had a marketing campaign go well, what are some of the methods that you used to create that success?